Following a successful brand awareness campaign the previous year, the goal was to build on that momentum and shift focus toward product awareness. As Creative Director, I led the development of a global campaign that bridged the connection between football and trading, using Atlético de Madrid as the cultural and emotional anchor.
Shot in Madrid at Atlético de Madrid’s training ground, we developed a cinematic TVC centred around Hantec Markets’ core USPs. The narrative linked the discipline, precision, and decision-making of elite athletes with the mindset of traders, translating product benefits into a relatable, high-performance environment.
The campaign was rolled out globally across TV, digital, and online channels, supported by high-impact placements including Cancun Airport in Mexico. Building on the previous brand campaign, this pushed audiences further toward product understanding and consideration.
• Led overall creative direction and campaign concept
• Defined the strategic connection between football and trading USPs
• Oversaw production on location in Madrid at Atlético de Madrid’s training ground
• Directed narrative and messaging across TVC and digital assets
• Ensured consistency across global markets and channels
• Managed stakeholders, timelines, and cross-team collaboration
Random Stat: The "Global Impact, Personal Connection with Responsibility" approach resulted in a 30% increase in responsible gambling awareness, establishing Unibet as a socially responsible leader in the gaming and betting industry.