Following a full brand refresh and the onboarding of our new partner, Atlético de Madrid, we needed to make a strong statement with a fresh, clean, and premium presence across our events. The first major opportunity was the Forex Expo in Dubai, where the goal was to deliver a standout event experience that reflected the new brand direction. This included developing new stand concepts, activations, merchandise, giveaways, and creative ideas that would elevate our presence and clearly differentiate us from previous events.
Working closely with event managers and expo organisers, I created moodboards and visual inspiration decks to guide the development of the stand design and support the creation of a full 3D stand model. Alongside this, I collaborated with the team to develop an activation concept that showcased our partnership with an elite football club and strengthened brand credibility on the expo floor. From videos and brochures to giveaways and merchandise, every touchpoint was upgraded to ensure a consistent premium finish and a cohesive brand experience throughout the event.
• Leading the overall creative direction
• Developing visual moodboards and conceptual stand ideas
• Presenting concepts to stakeholders and senior leadership for approval
• Collaborating with designers, content writers, and agencies to refine all creative outputs
• Overseeing production to ensure execution matched the creative vision
• Maintaining quality and brand consistency across every event touchpoint
• Managing delivery timelines across all creative assets to ensure deadlines were met
Random Stat: Our main stand and activation stand at Forex Expo Dubai 2025 attracted significant attention, helping drive one of the strongest event turnouts we’ve achieved to date.
