The goal was to create a fresh, high-engagement campaign for Hantec Trader during March that would drive challenge purchases from both new and existing clients. As Creative Director, I led the development of a promotional concept designed to bring users back to the site consistently throughout the month, increase repeat engagement, and create stronger purchase intent in a highly competitive prop trading market.
We developed March Madness, a month-long advent calendar style campaign built around 31 days of rewards, giveaways, offers, and incentives. New and returning users were directed to a dedicated landing page each day to unlock and claim a new daily reward.
The campaign created a reason for users to return regularly, keeping Hantec Trader front of mind while increasing opportunities to convert visitors into challenge purchases. By refreshing the offer daily, the campaign maintained momentum across the full month with no drop-off periods, while giving new users a compelling reason to choose us over competing prop firms.
• Led overall creative direction for the campaign concept and rollout
• Developed the March Madness promotional idea and oversaw the creative output for the user journey
• Oversaw landing page creative and daily reward experience
• Directed campaign assets across digital and promotional channels
• Managed stakeholder alignment across internal teams
• Ensured brand consistency, quality, delivery on-time and campaign performance focus
• Supported optimisation throughout the live campaign period
• Cross-collaboration across teams and departments
Random Stat: Generated just under $800k in revenue from this campaign alone in one month.
