When Unibet set its sights on launching a native app, I got the exciting job of giving our icons a fresh, modern twist. The challenge was not just about making them look cool and fun but ensuring they stayed readable in all sizes and popped with the right colours against our brand palette. The goal was to stand out from the gaming site crowd while keeping a consistent vibe.
To make sure every icon had that special touch, I kicked things off by creating guides and grids for a smooth production journey. No generic icons here – I spent that extra time crafting each one from scratch. The result? A set of icons that not only rocked the native app but also found a new home on the Unibet website, earning their place across all platforms.
• Playing matchmaker for each icon's design
• Brainstorming sessions to give them a unique personality
• Handcrafting illustrations for that personal touch
• Being the quality control guru for a consistent look
• Diving into research to make informed design choices
• Sprinkling innovation and creativity into the mix
• Showcasing design concepts to key players for the green light
• Setting the guidelines for a visual roadmap
• Keeping a watchful eye on additional icon production to ensure a seamless integration
