The goal was to elevate the quality, impact, and competitiveness of Hantec Markets’ global trading-focused creative output across all channels. As Global Creative Director, I led a continuous enhancement programme focused on creating stronger, more dynamic campaigns that positioned Hantec Markets as a modern and credible fintech brand within a highly competitive global trading space.
Beyond visual improvement, the objective was to ensure our creative communicated real product value, strengthened acquisition efforts, and supported ongoing engagement across the customer journey.
We introduced a more performance-led and product-focused creative approach across brand campaigns, feature launches, CRM, paid media, and social channels. Working collaboratively with Sales, Product, CRM, Performance, and Social Media teams, we continuously refined designs based on audience behaviour, campaign needs, and platform performance. The work included initiatives such as brand awareness campaigns, new feature launches, copy trading promotions, and the rollout of InsightPro, Hantec Markets’ AI-powered platform for real-time trading opportunities.
Across the last two years, the creative direction evolved into a sharper, more premium, and more conversion-focused visual system that helped Hantec Markets compete strongly within the fintech and online trading space.
• Led creative direction across trading-focused campaigns and product initiatives
• Elevated visual quality and consistency across all marketing outputs
• Developed high-performing assets across Integrated Marketing
• Partnered with cross-functional teams to continuously optimise creative performance
• Directed campaigns for product launches, promotions, and brand initiatives
• Oversaw design standards, messaging alignment, and brand consistency
• Helped position Hantec as a stronger visual competitor in fintech
Random Stat: These initiatives helped onboard high-value partners and strengthen commercial growth.
