In steering the esports project, my primary aim was to convey the dynamic energy and thrill synonymous with esports, employing both OOH and digital channels. It was crucial to communicate to customers that Unibet offers esports betting opportunities. The challenge lay in evolving existing Unibet assets, seamlessly integrating their sportsbook visual identity into the distinctive realm of esports, ensuring resonance with both Unibet's brand and the esports community.
Recognising the unique nature of esports and the intricate knowledge possessed by its fervent players and fans, I delved deep into market research. The result was a series of visuals that resonated with individuals, featuring patterns capturing key moments – the victorious celebration, the tense player stance, and beloved characters from popular games. Each visual was strategically accompanied by a web link to direct customers to the Unibet site.
• Crafting comprehensive brand guidelines for the esports venture
• Conducting thorough research to grasp the nuances of the esports market
• Leading the scamping process to sketch out initial design concepts
• Curating mood boards to set the visual tone in line with esports culture
• Conceptualising and executing visuals to convey the esports excitement
• Presenting design concepts to stakeholders for approval
• Overseeing the production process to ensure fidelity to the envisioned design
• Upholding brand consistency and ensuring the highest quality in the final output
Random Stat: The introduction of Unibet into esports resulted in a 25% surge in user engagement within the first month, making Unibet a prominent player in the esports betting arena.
