Taking the lead as Creative Director for Unibet's Global TVCs, my mission was not just about redefining Unibet's brand presence but also championing responsible gambling through television advertising campaigns and motion graphics. The goal was to elevate Unibet's market position while fostering a profound connection with audiences worldwide, all underpinned by a commitment to responsible gambling. To add a personal touch, collaborations with local icons like Mika Häkkinen, the F1 legend, were incorporated to infuse regional relevance and authenticity into select ads.
Introducing "Global Impact, Personal Connection with Responsibility," our transformative approach to TVC campaigns. Beyond geographical boundaries, we crafted compelling narratives that integrate responsible gambling messages seamlessly. Hyper-local elements and a focus on individual journeys within the gaming and betting world were intertwined with responsible gambling practices. Each campaign not only embodied the Unibet ethos but also actively promoted responsible gambling, resonating with diverse global audiences.
• Pioneering the conceptualisation of campaign themes with responsible gambling at the forefront
• Conducting in-depth research into audience preferences, emphasising responsible gambling awareness
• Developing comprehensive strategies for impactful campaigns, aligning with responsible gambling principles
• Crafting compelling ad narratives that evoke emotions while promoting responsible gambling practices
• Ensuring brand coherence on a global scale, emphasising responsibility
• Collaborating seamlessly across teams for execution, incorporating responsible gambling elements
• Defining project timelines and metrics for success measurement with a focus on responsible gambling impact
• Adapting strategies for cultural nuances across diverse regions, always mindful of responsible gambling standards
• Presenting progress updates to key stakeholders, highlighting responsible gambling efforts
• Managing campaign budgets effectively, allocating resources for responsible gambling initiatives
Random Stat: The "Global Impact, Personal Connection with Responsibility" approach resulted in a 30% increase in responsible gambling awareness, establishing Unibet as a socially responsible leader in the gaming and betting industry.
