As the Head of Creative at unikrn, a dynamic esports betting startup, my challenge was to carve out a distinctive presence in the competitive gaming and iGaming industry. With a dual mission of making the brand stand out and maximising brand awareness, I led the charge to redefine unikrn's visual identity.
The journey began with a comprehensive brand refresh. In collaboration with the talented creative minds at our agency, TinyWins, we embarked on a mission to craft captivating colour schemes, unique patterns, and shapes that could seamlessly resonate across all marketing channels. This strategic approach wasn't just about aesthetics; it was about strategically drawing customers towards choosing unikrn over other players in the market. The success of this brand refresh significantly elevated unikrn's presence in the industry.
• Providing leadership for the brand refresh initiative
• Overseeing the creative team to ensure a cohesive vision
• Collaborating seamlessly across various departments for cross-functional synergy
• Crafting marketing strategies to enhance brand impact
• Enhancing customer engagement through creative initiatives
• Conducting competitive analysis to stay ahead in the market
• Spearheading video production initiatives for dynamic visual content
• Introducing impactful motion graphics to elevate the brand's visual appeal
Random Stat: The unikrn Brand Refresh led to a remarkable 50% increase in brand awareness within the first quarter, solidifying unikrn's position as a frontrunner in the esports betting and iGaming industry.
