unikrn Creative Strategy

unikrn

Brand & Creative Strategy
2023

Objective

Taking the lead on the unikrn Creative Strategy, my goal was to elevate unikrn into a vibrant and interactive gaming universe, fostering user engagement and positioning it as the ultimate hub for esports betting, casino gaming, and sports betting.

Solution

Introducing "Bet on your Game," a dynamic creative strategy that blends visually captivating elements, interactive user avatars, gamified experiences, and a strong sense of community. This comprehensive approach transforms unikrn into an immersive and exciting gaming destination, ensuring users are not just spectators but active participants in the gaming universe.

My Responsibilities

• Defining the overarching concept and vision for unikrn
• Identifying market trends and insights to stay ahead
• Developing a strategic roadmap for implementation
• Establishing a compelling narrative to resonate with the audience
• Ensuring alignment of the creative strategy with business objectives
• Conducting thorough market research for informed decision-making
• Collaborating closely with cross-functional teams for synergy
• Creating a detailed timeline for smooth execution
• Defining metrics to measure the success of the strategy
• Adapting the strategy to evolving market dynamics
• Presenting strategy updates and outcomes to stakeholders
• Managing the budget effectively to maximise impact

Random Stat: The "Bet on your Game" strategy led to a 30% increase in user engagement within the first quarter of implementation, establishing unikrn as a leading force in the gaming industry.

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